Termans

Design of a furniture and display unit collection for the Terman’s sales areas.

The marketing company ‘Grupo CCA’ informed us about their client’s desire to create a Terman’s universe in order to display their products in a distinctive way in multi-brand stores, so that they would stand out from the rest of their competitors. For this project we designed steel elements for the display units and organized them in a way they composed groups (cities) of different sizes, depending on the surface of the points of sale. Each of these towers displayed models from one of the four footwear lines of the Terman’s collection. When joined together, the towers present a more complete view of the product line. In a later stage we applied this same concept to the Terman’s stores. Here, the four footwear lines were also shown on murals and pillars and the structures were adjusted to the size of every store.