Mustang Stores

Product display system for new Mustang sales areas.

Mustang is a leading international brand specialized in the design, manufacturing and marketing of footwear and accessories, mainly targeted at young urban women and girls looking for the latest fashion trends. Mustang asked us to create a display system consisting of different elements capable of satisfying the needs of, and adapting to, a variety of retail spaces: shop-in-shop areas, retail stores, stands or pop-up stores, as well as serving as a platform for multi-faceted creative expressions. The idea of showcasing the Mustang products in the same space together with artistic expressions of their urban culture (such as videos, DJs, graffiti and performance) made us decide to conceive the display areas as small podiums. The modular system is basically composed of benches and screens. The products are displayed on the benches that can also be assembled to create terraces or to limit different areas. The screens are mounted on metallic frames and can be used to hold the displays and screens.