Bikkembergs

Furniture Display System.

We designed a series of display furniture for the different footwear collections of the Belgian fashion designer Dirk Bikkembergs. The marketing team of this prestigious brand suggested a renewal of the existing display furniture line used at the flagship store in Via Manzoni, 47, Milan, in order to adapt it to the multi-brand stores where they planned to sell their products. We designed a series of vertical display cases, shaped like frames of different widths, which we then combined with a number of benches that were the horizontal version of the former. The display furniture had a solid appearance, emphasized by the oversized widths of the shelves and sides, as well as the use of the giant image of the brand name. The whole design reflected the company’s philosophy and image.