AVEN · Valencian Energy Agency

Campaign for the responsible use of energy.

AVEN requested us to design a campaign to raise public awareness for the responsable use of energy, to be displayed on the advertising boards of the Valencian_underground network. The didactic and informative character of the campaign, together with the need to capture the attention of users in an environment like the underground, made us come up with the idea of using an updated version of the classical blackboard. Pictographs and texts in basic colours on a dark background were used to refresh some of the most elemental messages of awareness about responsable energy use.